Marketing Analytics Specialist
Job Summary
Analyzing complex marketing data to drive actionable insights, the full-time Marketing Analytics Specialist will collaborate with various teams to enhance reporting, data governance, and analytics capabilities in a remote setting.
Key responsibilities
- Analyze marketing performance metrics, including pipeline contribution and campaign ROI
- Build and maintain dashboards and reporting solutions using Tableau or similar tools
- Automate reporting processes and ensure data accuracy across multiple platforms
Required qualifications
- 1+ years of experience in marketing analytics, business analytics, or data analysis
- Proficiency in SQL and experience with data warehouses or data lakes
- Experience in building dashboards with Tableau or similar business intelligence platforms
- Understanding of B2B marketing metrics and funnel dynamics
- Familiarity with marketing automation and CRM platforms like Marketo and Salesforce
Complete Job Description
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