Marketing Analytics Specialist
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Job Summary
To drive smarter lifecycle marketing decisions, the full-time Marketing Analytics Specialist will build data infrastructure and analytical capabilities, focusing on measurement and attribution frameworks while working remotely.
Key responsibilities
- Analyze lifecycle marketing performance to identify optimization opportunities and translate findings into actionable insights
- Develop measurement frameworks and attribution methodologies to assess the impact of lifecycle marketing across campaigns and product interactions
- Collaborate with cross-functional teams to enhance measurement capabilities and connect marketing activities to product outcomes
Required qualifications
- 3-7 years of professional experience in marketing analytics, with lifecycle marketing experience preferred
- Proven expertise in attribution models, measurement frameworks, A/B testing, and campaign optimization
- Advanced SQL and AI skills for analyzing complex datasets independently
- Strong analytical thinking with the ability to derive clear insights from ambiguous questions
- Intellectual curiosity to explore underlying reasons behind data trends
Complete Job Description
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