Marketing and Communications Lead

Job Summary

To support a new digital asset protection and incident response platform preparing for public launch, the full-time Brand & Communications Lead will develop and execute the go-to-market strategy, define the brand voice, and manage social media presence while working remotely.

Key Responsibilities

• Develop and execute the go-to-market strategy for the platform's public debut, including timing, channel mix, narrative, and sequencing
• Define and build the brand voice, establishing a trusted identity in a technical space while remaining accessible to a broad audience
• Manage and grow the platform's presence across relevant social media channels, activating influencers and partners to amplify the message

Required Qualifications

• 3-6 years of experience in marketing, communications, or growth, preferably in a startup or crypto-native environment
• Demonstrable understanding of the crypto and web3 landscape, including key players and community trust dynamics
• Proven ability to operate independently and execute campaigns without extensive support
• Strong writing skills, capable of simplifying complex technical concepts for diverse audiences
• Hands-on experience with content production, including video editing and asset design