Marketing Automation Engineer
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Job Summary
To optimize consumer relationships through personalized marketing strategies, the full-time remote Marketing Automation Engineer will implement marketing campaigns, manage complex journey flows, and leverage data-driven insights using tools like Braze and Snowflake.
Key Responsibilities
- Architect and build multi-branch, behavior-triggered journey flows that respond to user actions
- Create dynamic email, SMS, and push templates while managing audience segmentation and compliance workflows
- Translate marketing briefs into audience definitions and validate logic against user data before campaign launches
Required Qualifications
- 4+ years of experience with major marketing automation platforms, specifically 2+ years with Braze
- Expertise in building multi-step journey flows with conditional blocks and dynamic content
- Proficiency in Liquid code and understanding of email deliverability fundamentals
- Experience with audience segmentation using behavioral data and custom attributes
- Ability to read API responses and diagnose data issues independently
Complete Job Description
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