Marketing Automation Manager
Job Summary
Managing email, nurture, and event campaigns remotely, the full-time Marketing Automation Manager will build, execute, and optimize programs in Marketo while overseeing campaign execution, audience segmentation, and performance reporting.
Key responsibilities
- Build, test, launch, and optimize email, nurture, and event campaigns using Marketo and automation tools
- Manage the marketing calendar and Kanban board, coordinating project priorities and stakeholder communications
- Analyze campaign performance and identify optimization opportunities to ensure compliance with email marketing regulations
Required qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3+ years of hands-on experience with Marketo or similar marketing automation platforms
- Strong understanding of email marketing, lead nurturing, and database segmentation
- Proven project management and stakeholder management skills
- Working knowledge of HTML/CSS and email tracking methodologies
Complete Job Description
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