Marketing Automation Manager
Job Summary
Leading the charge in B2B marketing automation, the full-time Marketing Lifecycle & Automation Manager will build and optimize automated programs using Salesforce Marketing Cloud Account Engagement (Pardot) to enhance customer engagement, lead progression, and revenue, all while working remotely.
Key Responsibilities
- Build, test, launch, and optimize automated nurture programs and engagement journeys
- Own marketing requirements for lead management, including scoring, qualification, and sales handoffs
- Monitor lifecycle engagement and translate performance insights into program improvements
Required Qualifications
- 5+ years of experience in B2B marketing automation or related fields
- 3+ years of hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot)
- Strong understanding of lead management and marketing-to-sales processes
- Ability to translate business needs into automation logic and audience criteria
- Salesforce Account Engagement/Pardot certification preferred
Complete Job Description
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