Marketing Automation Manager

Job Summary

Working remotely within the United States, the full-time Marketing Automation Manager will manage the administration, execution, and continuous improvement of the marketing automation platform, collaborating cross-functionally to enhance marketing programs and reporting capabilities.

Key Responsibilities

• Build, QA, and launch end-to-end marketing programs including emails, landing pages, and webinars
• Maintain and enhance the Marketo Salesforce integration, ensuring accurate campaign attribution and diagnosing issues proactively
• Partner with Demand Generation to monitor campaign performance and improve outcomes through hypothesis-driven testing

Required Qualifications

• 6 to 8 years of professional experience with increasing responsibility
• Bachelor's Degree or global equivalent in a related discipline
• 4-6 years in marketing operations or marketing automation, with at least 3 years of hands-on experience in Marketo Engage
• Working knowledge of the Marketo Salesforce integration and its sync behavior
• Strong QA instincts and ability to produce clear documentation such as SOPs and briefs