Marketing Automation Manager
Job Summary
Driving pipeline growth through integrated marketing automation programs, the full-time remote Marketing Automation Manager will build and execute complex workflows, manage lead routing, and optimize campaign performance using various marketing technologies.
Key responsibilities
- Build and execute multi-touch nurture programs and complex HubSpot workflows for lead management and campaign membership
- Analyze campaign performance metrics and identify automation improvements to enhance conversion rates and pipeline results
- Maintain integrations between marketing and sales tools while ensuring compliance with global email regulations
Required qualifications
- 3-5 years of professional experience with at least 2 years in marketing automation programs, specifically in HubSpot
- Undergraduate degree in Marketing, Business, or a related field
- Practical experience leveraging AI tools for marketing automation tasks
- Working knowledge of Salesforce and CRM/marketing automation integration
- Expertise in global compliance requirements and email deliverability best practices
Complete Job Description
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