Marketing Automation Specialist
Job Summary
To support the execution of marketing campaigns, the full-time remote Marketing Automation Specialist will manage the development and implementation of advisor engagement programs, including nurture programs and email campaigns, while also assisting with specialized projects in Marketing Cloud personalization.
Key responsibilities
- Build and test engagement plans using Marketing Automation for email, direct mail, and SMS channels
- Conduct A/B testing and make recommendations to improve performance KPIs and audience accuracy
- Utilize AI and digital tools to enhance service quality and increase efficiency while validating outputs
Required qualifications
- Bachelor's degree or equivalent experience in a relevant field
- 4 years of professional email marketing experience
- Experience with marketing automation tools such as Salesforce Marketing Cloud, Eloqua, or Marketo
- Experience writing SQL queries preferred
- Certified Salesforce Marketing Cloud Specialist certification or willingness to achieve certification within the first year
Complete Job Description
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