Marketing Automation Specialist
Job Summary
To enhance customer experience strategies, the full-time Marketing Automation Specialist will execute digital touchpoints and marketing automation using Salesforce Marketing Cloud, while working remotely to manage email campaigns, customer journey designs, and cross-functional collaborations.
Key responsibilities:
- Execute and optimize digital touchpoints and marketing automation workflows
- Develop and deploy email campaigns, customer journeys, and operational reporting
- Advise cross-functional teams on best practices for increasing digital engagement and platform capabilities
Required qualifications:
- Bachelor's degree in Marketing, Business, or related field, or equivalent work experience
- 4+ years of experience in email marketing, digital engagement, or business strategy, particularly with marketing automation
- Expert knowledge of email HTML, CSS, AMPscript, and JavaScript
- Experience with Salesforce Marketing Cloud and its various components
- Demonstrated success in project management for technical and creative projects
Complete Job Description
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