Marketing Automation Specialist
Job Summary
Overseeing the content creation and strategy for email marketing, the full-time remote Marketing Automation Specialist will manage the execution of email campaigns, data processing, and strategic planning using CRM and email automation tools.
Key responsibilities
- Create and execute strategic email communication workflows for lead nurturing
- Monitor and optimize email campaigns, ensuring compliance and brand integrity
- Support day-to-day lead management operations and perform data analysis for operational reporting
Required qualifications
- Bachelor's degree and at least 2 years of marketing experience
- Proven experience managing and customizing Salesforce CRM data
- Hands-on experience with email marketing platforms, including campaign creation and performance analysis
- Ability to set up and optimize automated workflows and email drip campaigns
- Fundamental knowledge of HTML/CSS and some graphic design experience preferred
Complete Job Description
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