Marketing Automation Specialist
Job Summary
Overseeing the content creation and delivery of email marketing, the full-time remote Marketing Automation Specialist will manage email campaigns, utilize CRM tools, and implement strategic planning to enhance engagement for the College of Adult and Graduate Studies.
Key responsibilities
- Create and execute strategic email communication workflows for lead nurturing using Salesforce and Account Engagement
- Monitor and optimize email campaigns while maintaining a clean and compliant database
- Collaborate with marketing team members to streamline workflows and produce operational reports from data analysis
Required qualifications
- Bachelor's degree and at least 2 years of marketing experience
- Proven experience managing Salesforce CRM data, including customization and reporting
- Hands-on experience with email marketing platforms, including campaign creation and performance analysis
- Ability to set up and optimize automated workflows and email drip campaigns
- Fundamental knowledge of HTML/CSS and some graphic design experience preferred
Complete Job Description
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