Marketing Automation Specialist
Job Summary
Hands-on and detail-oriented, the full-time Marketing Automation Specialist will design, build, deploy, and optimize lifecycle campaigns and customer journeys across email and CRM platforms, working remotely to enhance subscriber engagement and retention.
Key responsibilities
- Build, launch, and maintain lifecycle programs for acquisition, engagement, retention, and customer communications
- Execute campaigns in Salesforce Marketing Cloud, including Journey Builder, automation, and troubleshooting
- Collaborate with cross-functional teams to translate business requirements into scalable campaign solutions
Required qualifications
- 3+ years of hands-on experience with Salesforce Marketing Cloud
- Strong knowledge of Journey Builder, Automation Studio, and Email Studio
- Proficiency in SQL and AMPscript for segmentation and personalization
- Experience with triggered and lifecycle programs, such as onboarding and win-back campaigns
- Bachelor's degree or equivalent experience
Complete Job Description
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