Marketing Automation Specialist
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Job Summary
Data-driven and execution-focused, the full-time remote Marketing Automation Specialist will support client lifecycle programs by managing multi-channel communications, analyzing campaign performance, and optimizing audience segmentation strategies.
Key Responsibilities
- Support the development of lifecycle journeys including onboarding, wellness, reactivation, and loyalty programs
- Build and deploy email, SMS, and automated journeys in Salesforce Marketing Cloud
- Analyze campaign performance to identify trends, insights, and optimization opportunities
Required Qualifications
- 2-5 years of experience in lifecycle marketing, CRM, or marketing automation
- Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio preferred)
- Strong understanding of customer journey design, segmentation, and personalization
- Experience analyzing campaign performance and applying insights to improve results
- Familiarity with A/B testing methodologies and KPI tracking
Complete Job Description
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