Marketing Campaign Specialist

Job Summary

Managing day-to-day operations of paid Display and Social Media Acquisition plans, the full-time Marketing Campaign Specialist will create and optimize campaigns to achieve key performance indicators while leveraging digital analytics and collaborating with cross-functional teams.

Key responsibilities

• Lead the end-to-end build-out and daily management of paid display and social campaigns, optimizing for key KPIs
• Analyze campaign performance and develop insights to enhance creative effectiveness and audience targeting
• Manage the digital media budget, providing financial forecasts and actuals while recommending innovative testing approaches

Required qualifications

• Bachelor's degree in Marketing or a related field
• Experience creating and managing paid display and social campaigns, including platforms like DV360 and Facebook
• Demonstrated analytical skills with the ability to synthesize complex data into actionable initiatives
• Proven track record of successful vendor management
• Strong time management and project prioritization skills