Marketing Campaign Specialist

Job Summary

Managing day-to-day operations of paid display and social media acquisition plans, the full-time Marketing Campaign Specialist will create and optimize campaigns to achieve key performance indicators while analyzing and reporting on campaign effectiveness.

Key responsibilities

• Lead the end-to-end build-out and daily management of paid display and social media campaigns
• Analyze weekly campaign performance to identify optimization opportunities and manage the digital media budget
• Collaborate with cross-functional teams to execute campaigns and develop insights on creative performance

Required qualifications

• Bachelor's degree in Marketing or a related field
• Related experience in creating and managing paid display and social campaigns, including DV360 and Facebook
• Demonstrated analytical skills with the ability to synthesize complex data sets
• Proven track record in performance marketing and vendor management
• Strong time management and priority-setting skills