Marketing Cloud Specialist
Job Summary
To support multiple business units, the contracted Marketing Cloud Specialist will build omni-channel infrastructure, journey automation, and preference centers while working remotely.
Key responsibilities
- Configure MobileConnect SMS short/long codes and opt-in/out workflows for lead ingestion channels
- Develop custom subscription preference centers on CloudPages to manage opt-ins and opt-outs with Health Cloud
- Set up multi-step Marketing Cloud journeys utilizing Einstein Engagement Scoring and real-time triggers
Required qualifications
- Experience with Marketing Cloud and CloudPages
- Knowledge of MobileConnect and SMS compliance (TCPA/HIPAA)
- Familiarity with audience schemas and data flows in Marketing Cloud
- Proficiency in configuring Marketing Cloud journeys and real-time triggers
- Understanding of cross-channel attribution and data integration tools (e.g., Hightouch, Salesforce SFMC)
Complete Job Description
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