Marketing Consultant II
Job Summary
To optimize digital experiences for auto and home insurance products, the remote Marketing Consultant II will manage multi-channel lead-nurture campaigns across email, SMS, and direct mail, focusing on improving customer engagement and conversion rates.
Key responsibilities
- Manage end-to-end lead-nurture campaigns, coordinating audience segmentation, campaign setup, and launch
- Optimize customer journeys through enhanced personalization and messaging across various channels
- Analyze campaign performance and provide actionable recommendations for data-driven improvements
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 4 to 6 years of experience in marketing execution, particularly in lead nurture and digital campaign management
- Fluent English proficiency
- Strong project management and cross-functional collaboration skills
- Familiarity with customer journey optimization and e-commerce best practices
Complete Job Description
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