Marketing Data Analyst

Job Summary

To support the Digital Marketing Strategy team, the contract Marketing Data Analyst will analyze extensive datasets to identify opportunities for targeted marketing initiatives and drive business outcomes while working remotely.

Key responsibilities:

• Collaborate with marketing and sales teams to understand business requirements and operational challenges
• Use statistical models for descriptive and inferential data analysis, designing experiments to quantify campaign incrementality
• Develop and maintain end-to-end funnel reporting that connects marketing activities to pipeline conversion and revenue outcomes

Required qualifications:

• Bachelor's or Master's degree in Statistics, Applied Mathematics, Data Science, or a related quantitative field
• 2+ years of professional data analytics experience driving commercial marketing and sales impact
• Advanced experience with enterprise CRM platforms, preferably Salesforce, including building custom reports and dashboards
• Strong proficiency in SQL and programming experience in Python or SAS
• Hands-on experience developing reports and dashboards in PowerBI, Tableau, and Excel