Marketing Data Analyst

Job Summary

Owning the analytical perspective on marketing performance, the contract Marketing Data Analyst will conduct comprehensive funnel and campaign analysis, provide actionable insights and recommendations, and synthesize data from various sources to enhance marketing strategies while working remotely.

Key responsibilities

• Run end-to-end analysis of marketing funnels and campaigns across insurance and security businesses to identify performance gaps and opportunities
• Deliver data-backed recommendations to campaign managers and marketing leadership based on in-depth insights
• Design and maintain performance dashboards for stakeholder reporting, ensuring data integrity and clarity

Required qualifications

• 5+ years of experience in B2B marketing analytics
• Proficient in using Looker and familiar with Salesforce, Marketo, Outreach, Chillipiper, Google Analytics, and ad platforms
• Deep understanding of B2B marketing funnels, attribution concepts, and key performance metrics
• Ability to communicate complex analytical findings clearly to non-technical stakeholders
• Experience in establishing measurement frameworks and optimizing marketing investments