Marketing Data Analyst

Job Summary

Working remotely on a freelance basis, the Marketing Data Analyst will own analytics for marketing performance across insurance and security businesses, connecting data from various sources to support leadership in understanding results.

Key responsibilities

• Run end-to-end analysis of marketing funnels and campaigns to identify performance issues and opportunities for improvement
• Provide data-backed insights and recommendations to campaign managers and marketing leadership to guide strategic decisions
• Design and maintain performance dashboards for stakeholder reporting, ensuring data integrity and facilitating self-service access for teams

Required qualifications

• 5+ years of experience in B2B marketing analytics and insights
• Proficiency with BI tools such as Looker or Tableau
• Active usage and understanding of Salesforce, Marketo, Google Analytics, and ad platforms
• Strong understanding of B2B marketing funnels, attribution concepts, and performance metrics
• Exceptional ability to communicate analytical findings verbally and visually