Marketing Data Analytics Manager

Job Summary

To lead the measurement, forecasting, and optimization of marketing investments across all D2C channels, the full-time Marketing Data Analytics Manager will design attribution models, develop media mix strategies, and communicate insights to executive leadership in a remote environment.

Key responsibilities

• Design and improve multi-touch attribution models to measure channel contributions
• Develop media mix models to assess channel impact and inform budget allocation
• Own forecasting for marketing performance across various channels and present findings to executive leadership

Required qualifications

• 5+ years of experience in marketing analytics, data science, or a related field
• Strong expertise in multi-touch attribution and media mix models
• Proficiency in SQL and familiarity with Python or R for statistical modeling
• Experience with data warehouses and BI tools such as Looker or Tableau
• Deep understanding of LTV/CAC modeling and cohort analysis in a subscription or DTC business