Marketing Data Analytics Manager

Job Summary

Leading a team of analysts, the full-time remote Marketing Data Analytics Manager will own the business data architecture and metric definitions for Marketing, design analytical models, and ensure accurate reporting while collaborating with cross-functional teams.

Key responsibilities

• Own Marketing's canonical metric definitions and oversee the business data architecture, ensuring consistent implementation across platforms
• Lead, coach, and develop a team of analysts while setting analytical standards and managing project prioritization
• Define and govern core marketing KPIs, ensuring the integrity of performance reporting and leading predictive modeling efforts

Required qualifications

• 10+ years of experience in marketing analytics, customer analytics, or analytics engineering, including prior leadership of an analytics team
• Advanced SQL skills with experience in data profiling, validation, and reconciliation applied to large-scale datasets
• Working knowledge of ETL/ELT concepts and experience with dimensional data architectures
• Experience in developing analytical products within an enterprise BI platform and familiarity with Snowflake or similar cloud data platforms
• Proven ability to design business and analytical data models and specify them for engineering teams