Marketing Data Insights Manager
Job Summary
Working remotely on a freelance basis, the Marketing Data Insights Manager will analyze marketing performance across the company's insurance and security businesses, providing data-driven recommendations and insights to enhance marketing strategies.
Key Responsibilities
- Run end-to-end funnel and campaign analysis to identify performance drivers and areas for improvement
- Deliver actionable insights and recommendations to campaign managers and marketing leadership based on data analysis
- Design and maintain performance dashboards for stakeholder reporting, ensuring data integrity and clarity
Required Qualifications
- 5+ years of experience in B2B marketing analytics and insights
- Proficiency with BI tools such as Looker or Tableau
- Active usage and understanding of Salesforce, Marketo, Google Analytics, and ad platforms
- Deep understanding of B2B marketing funnels and performance metrics
- Exceptional ability to communicate complex analytical findings to non-technical stakeholders
Complete Job Description
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