Marketing Director

Job Summary

Hands-on and detail-driven, the full-time Marketing Director will own the brand strategy and execution for RAW Nutrition, managing integrated campaigns, performance marketing, and community activations while working remotely.

Key responsibilities

• Develop and manage the annual marketing plan and budget, ensuring alignment with revenue and growth targets
• Plan and execute integrated marketing campaigns across digital, social, email, and retail channels
• Oversee performance marketing efforts, setting KPIs and reporting on marketing performance and ROI

Required qualifications

• 7+ years of marketing experience, with 2-3 years in a CPG or consumer products environment
• Proven track record of executing campaigns and managing marketing strategy
• Experience with retail/trade marketing and understanding of the retailer/distributor landscape
• Strong grasp of digital marketing fundamentals, including paid social and e-commerce
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)