Marketing Director

Job Summary

Leading the marketing efforts in a remote full-time capacity, the Head of Marketing will develop and execute comprehensive strategies to enhance brand awareness and drive growth for Silvur and Silvur Insurance, while also managing a small team and embracing AI tools to optimize marketing initiatives.

Key responsibilities:

• Lead the development of marketing strategies and plans to drive awareness, acquisition, and retention across multiple brands
• Create and manage cross-channel B2B and B2B2C marketing campaigns targeting various stages of the sales funnel
• Oversee brand marketing functions, including strategy, positioning, and thought leadership content development

Required qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
• 10+ years of experience in marketing, sales enablement, or related roles with a proven track record in driving sales and customer retention
• Prior startup experience with the ability to navigate ambiguity and build processes
• Familiarity with AI tools and a modern tech stack including Claude, ChatGPT, and HubSpot
• Strong knowledge of digital marketing channels and techniques, including paid advertising and content marketing