Marketing Director

Job Summary

To build and own the demand generation and revenue marketing function, the remote Marketing Director will manage qualified pipeline and marketing-sourced revenue, focusing on strategic partnerships and developing an annual marketing plan while enhancing alignment across teams.

Key Responsibilities

• Own and grow qualified pipeline and marketing-sourced revenue through a scalable demand generation engine across various channels
• Develop and execute Capitalize's annual marketing plan, ensuring alignment with strategic partners and departmental goals
• Establish strong marketing attribution and reporting, providing leadership with visibility into marketing effectiveness

Required Qualifications

• Bachelor's degree with 10+ years of experience in marketing roles
• Proven track record of owning pipeline and marketing-sourced revenue metrics
• Experience in building demand generation programs across multiple channels
• Strong marketing analytics skills and experience with CRM data
• Ability to align marketing efforts with sales, product, and delivery teams in a cross-functional environment