Marketing Director

Job Summary

Seeking a strategic and hands-on Marketing Director, the full-time remote position will manage the integrated go-to-market strategy for the Advertising & Rewards portfolio, focusing on narrative development, messaging, and sales enablement across B2B and B2C initiatives.

Key responsibilities

• Co-develop and operationalize a go-to-market strategy for the Advertising & Rewards portfolio, ensuring high-quality delivery across workstreams
• Build and implement the narrative and marketing plan to support Xsolla Ads' expansion into brand and agency sales
• Own the cross-product narrative and develop core messaging frameworks that resonate with diverse audiences

Required qualifications

• 7-8 years of experience in marketing or go-to-market strategy with a proven track record of product launches
• Expertise in positioning, messaging, and narrative development for complex, multi-product technology
• Experience launching products in both B2B and B2C markets, targeting multiple ideal customer profiles
• Strong cross-functional leadership skills within a matrixed organization
• Ability to communicate effectively across various formats, adapting voice for different audiences