Marketing Director

Job Summary

Results-oriented and strategic, the full-time salaried Marketing Director will oversee the marketing plan for a leading health supplements ecommerce brand, focusing on customer acquisition, retention, and optimizing the marketing funnel while working remotely with a preference for South Florida candidates.

Key responsibilities

• Develop and implement the marketing budget to drive profitable revenue growth and achieve key performance targets
• Lead customer acquisition efforts across multiple channels, managing agency partners and internal resources for optimal growth
• Own Conversion Rate Optimization (CRO) and Marketing Funnel Optimization processes to enhance customer journeys and increase lifetime value

Required qualifications

• 5+ years of experience managing marketing budgets and driving growth for a DTC consumer product brand, preferably in health or wellness
• Proven success in scaling customer acquisition spend across multiple channels while maintaining profitability targets
• Hands-on experience with ecommerce platforms and analytics tools, including Shopify Plus and Google Analytics (GA4)
• Strong understanding of key ecommerce metrics such as CAC, LTV, and ROAS
• Experience managing teams and building marketing systems to support long-term growth