Marketing Director

Job Summary

Leading the marketing strategy for Lavinia Group's curriculum and summer learning programs, the full-time salaried Marketing Director will build awareness, generate sales opportunities, and drive revenue growth while working remotely from anywhere in the U.S.

Key responsibilities

• Own the annual marketing strategy, plan, and budget, aligning priorities with divisional leadership and revenue targets
• Develop program positioning, messaging, and demand generation campaigns to support product launches and district purchasing timelines
• Lead the marketing team, setting clear goals and collaborating with sales and product teams to achieve shared pipeline objectives

Required qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience
• At least 8 years of B2B marketing experience, including 3 years in a leadership role focused on K-12 curriculum or instructional materials
• Deep understanding of K-12 curriculum market dynamics, including district evaluation and purchasing processes
• Proven track record of growing leads, pipeline, and revenue against established targets
• Strong writing skills demonstrated through a portfolio of persuasive content for education administrators