Marketing Director

Job Summary

To drive growth for both consumer and trade segments, the full-time remote Marketing Director will manage performance marketing, oversee the marketing budget, and lead a small team while ensuring effective creative strategies across various channels.

Key responsibilities

• Own performance marketing by setting budgets and measuring success through gross profit across paid channels
• Build and enhance the B2B trade program, attracting and retaining high-value clients through targeted marketing initiatives
• Lead the marketing calendar and go-to-market strategies, collaborating with merchandising and creative teams for successful campaign execution

Required qualifications

• 7+ years in e-commerce marketing, with at least 3 years in performance marketing and budget management
• Hands-on experience with Google Ads, Meta, and affiliate marketing, focusing on profitable growth
• Experience marketing to B2B or trade audiences, with a strong understanding of how to build these relationships
• Proficiency in managing a marketing budget and collaborating with finance on forecasting and profitability
• Strong design sensibility and ability to leverage creative for performance-driven results