Marketing Director

Job Summary

Leading the marketing strategy and execution for Lavinia Group's curriculum and summer learning programs, the full-time salaried Marketing Director will build brand awareness, generate qualified sales opportunities, and drive revenue growth while working remotely from anywhere within the U.S.

Key responsibilities

• Own the annual marketing strategy, plan, and budget, aligning priorities with divisional leadership and revenue targets
• Develop program positioning and messaging to address district evaluation processes and plan go-to-market activities
• Lead integrated demand generation campaigns and track marketing's contribution to pipeline and business results

Required qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience
• At least 8 years of B2B marketing experience, including 3 years in leadership roles focused on K-12 curriculum marketing
• Deep understanding of the K-12 curriculum market and district purchasing decisions
• Proven track record of growing leads and revenue against established targets
• Strong writing skills with a portfolio demonstrating persuasive copy for education administrators