Marketing Director
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Job Summary
Building and leading a new Customer Marketing area, the full-time Head of Marketing will define strategies for product marketing, oversee sales collateral and copywriting teams, and spearhead customer marketing initiatives, all while working remotely.
Key responsibilities
- Own product marketing by defining positioning and messaging for go-to-market plans and maintaining competitive intelligence
- Lead the Sales Collateral and Copywriting teams to produce effective marketing materials used by Sales
- Develop and execute upsell and cross-sell campaigns, client events, and advocacy programs with revenue targets
Required qualifications
- 8+ years of B2B marketing experience, including 4+ years in a leadership role
- 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B environment
- Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
- Experience in customer marketing and managing upsell/cross-sell campaigns
- Proficiency in copy management, including briefing and quality control of B2B copy
Complete Job Description
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