Marketing Generalist
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Job Summary
Hands-on and detail-driven, the full-time Marketing Generalist will manage email, social, and field marketing initiatives while planning events and creating content, all in a remote work environment.
Key responsibilities
- Plan and manage a calendar of trade shows and industry events, ensuring successful execution and measurable outcomes
- Build and launch targeted email marketing campaigns, optimizing for engagement and tracking performance metrics
- Create and publish content for blogs and webinars, maintaining marketing assets and supporting brand awareness efforts
Required qualifications
- 2-5 years of marketing experience with hands-on ownership across multiple channels
- Direct experience in field marketing, including planning and executing trade shows and conferences
- Proven email marketing experience with a marketing automation platform, preferably HubSpot
- Experience in a SaaS company, ideally in a small or startup environment
- Strong writing skills with the ability to adapt voice across various marketing materials
Complete Job Description
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