Marketing Insights Analyst

Job Summary

To support a growing analytics team, the full-time Marketing Insights Analyst will merge marketing data with sales performance analytics to create a comprehensive full-funnel view, translating insights into actionable strategies for commercial leaders in a remote setting.

Key responsibilities

• Merge marketing data with sales pipeline analytics to build a trusted full-funnel view from marketing touchpoints to closed revenue
• Develop and maintain attribution logic to connect marketing campaigns to pipeline and revenue outcomes, producing ongoing reporting
• Analyze funnel conversion and velocity, identifying bottlenecks and quality issues impacting pipeline and revenue

Required qualifications

• 3-6+ years of experience in marketing analytics, revenue operations, or demand generation analytics, preferably in a B2B environment
• Demonstrated ability to merge marketing and sales data to produce insights that influence commercial decisions
• Practical experience with campaign attribution reporting and understanding of attribution models
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and Salesforce data structures
• Strong communication skills, with the ability to present complex data insights to senior stakeholders