Marketing Insights Director

Job Summary

To support a data-driven marketing strategy, the full-time remote Marketing Insights Director will manage the integration of data and evidence into compelling narratives that enhance brand storytelling, while coordinating with various teams to ensure the effective communication of proof points and insights.

Key responsibilities

• Develop a comprehensive understanding of HMH and NWEA's data to support brand narratives and product reliability
• Design operational processes to connect data insights with storytelling, ensuring efficient evidence packaging and communication
• Lead the creation of customer stories and case studies, translating complex data into accessible narratives for diverse audiences

Required qualifications

• Bachelor's degree in journalism, communications, marketing, or a related field
• 8+ years of experience in editorial, content marketing, or evidence-driven storytelling roles
• Ability to interpret data and research findings to create compelling narratives for non-technical audiences
• Strong operational skills with experience in building repeatable processes and workflows
• Familiarity with SEO practices and experience using AI tools in content development