Marketing Lead for Prenatal Testing
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Job Summary
To drive growth and support adoption of prenatal genetic testing, the full-time remote Marketing Lead for Prenatal Testing will develop and execute product marketing strategies, create sales enablement tools, and collaborate with cross-functional teams to ensure successful product launches and provider education.
Key Responsibilities
- Develop and execute product marketing plans that align with adoption and revenue objectives for prenatal genetic testing
- Collaborate with Product Management, Sales, and clinical teams to implement go-to-market strategies for product launches and enhancements
- Gather customer insights and assess competitive offerings to inform marketing priorities and refine messaging
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Genetics, Biology, or a related field
- 10+ years of experience in product marketing or a related commercial role in diagnostics, biotechnology, or healthcare
- Direct experience supporting prenatal genetic testing products or marketing to prenatal care providers
Complete Job Description
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