Marketing Lead, Real Estate

Job Summary

To build and manage the paid funnel for raising capital in the real estate vertical, the full-time Marketing Lead, Real Estate will oversee media buying, copywriting, and campaign execution while collaborating with the investor relations team in a remote setting.

Key responsibilities

• Build and launch the direct-to-raise paid funnel, including ads, lead magnets, and nurturing sequences
• Plan and execute media buying on platforms like Meta, Google, and YouTube, optimizing for cost-per-dollar-raised targets
• Write and manage email sequences and ensure a smooth marketing-to-investor relations handoff

Required qualifications

• Proven experience in building and running a paid funnel from ad to closed revenue
• Hands-on media buying experience on Meta, Google, and YouTube with a strong understanding of CAC and LTV models
• Ability to write ad copy, landing pages, and email sequences independently
• Experience with funnels that hand off to a human sales team, focusing on handoff metrics
• Background in marketing regulated or high-scrutiny products, incorporating legal/compliance review processes