Marketing Manager

Job Summary

Driving demand and pipeline growth for Laundry SaaS solutions, the full-time Marketing Manager will manage campaigns focused on new business generation, customer expansion, and retention while collaborating with cross-functional teams in a hybrid work environment.

Key responsibilities

• Grow market share by optimizing demand generation channels and increasing customer lifetime value through targeted marketing campaigns
• Shape the marketing vision and strategy for Laundry SaaS in North America, aligning with Product and Sales leaders on growth opportunities
• Build strong relationships across Sales, Product, and Customer Success to ensure marketing plans meet commercial targets

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered
• 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership
• Proven record of driving sustained SaaS pipeline and revenue growth through lifecycle marketing
• Experience marketing SaaS products in an SMB vertical
• Strong track record of developing customer-centric messaging based on SaaS buyer research