Marketing Manager

Job Summary

To support cross-platform marketing execution for specific VCU Online programs, the full-time salaried Marketing Manager will build and manage multi-channel marketing campaigns, coordinate content development, and track performance analytics, all while working remotely with required quarterly campus visits.

Key Responsibilities

• Build and manage day-to-day marketing campaigns across paid media, SEM/SEO, email automation, and landing pages
• Develop and coordinate marketing content and creative assets, ensuring alignment with brand standards
• Track and report on campaign performance, supporting A/B testing and landing page optimization efforts

Required Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, Business, or a related field
• Significant experience in marketing, digital advertising, or campaign management
• Hands-on experience with digital marketing channels, including paid media and email automation
• Strong organizational skills and experience coordinating with cross-functional teams
• Commitment to fostering an environment of respect and professionalism with diverse populations