Marketing Manager

Job Summary

Leading cross-platform marketing strategy and campaign execution for VCU Online's portfolio of online academic programs, the full-time salaried Associate Director of Marketing will manage integrated marketing plans, collaborate with stakeholders, and optimize performance to drive enrollment growth in a fully remote environment.

Key responsibilities:

• Lead and manage marketing strategy and campaigns across VCU's online programs, including budget management and media buys
• Engage with academic partners and stakeholders to align marketing strategies with enrollment goals and recruitment priorities
• Monitor campaign performance and utilize data analytics to refine strategies for improved enrollment outcomes

Required qualifications:

• Bachelor's degree in Communications, Marketing, Journalism, Business, or a related field
• Significant experience in marketing, media, or enterprise content leadership, particularly in higher education
• Proven track record in developing and executing multi-channel digital marketing campaigns
• Strong collaboration experience with academic partners and leadership teams
• Demonstrated commitment to fostering an inclusive environment in educational settings