Marketing Manager

Job Summary

Leading cross-platform marketing strategy and campaign execution, the full-time remote Associate Director of Marketing will drive inquiry generation, application growth, and enrollment yield for VCU Online's portfolio of academic programs while collaborating with various stakeholders to optimize marketing performance.

Key responsibilities:

• Manage integrated multi-channel marketing plans, including programmatic advertising, SEM/SEO, and email automation
• Engage with academic partners and stakeholders to align marketing strategies with enrollment goals
• Analyze campaign performance data to refine strategies and improve marketing return on investment

Required qualifications:

• Bachelor's degree in Communications, Marketing, Journalism, Business, or a related field
• Significant experience in marketing, particularly in enrollment marketing for higher education
• Proven ability to execute multi-channel digital marketing campaigns across a diverse portfolio
• Strong collaboration experience with academic and leadership teams
• Commitment to fostering an inclusive environment for diverse populations