Marketing Manager

Job Summary

To support cross-platform marketing execution for specific VCU Online programs, the full-time remote Marketing Manager will manage day-to-day marketing campaigns, coordinate content development, and monitor performance analytics to drive inquiry generation and enrollment growth.

Key responsibilities

• Build and manage multi-channel marketing campaigns, ensuring timely and budget-compliant execution
• Develop and coordinate marketing content and creative assets, maintaining consistent messaging across channels
• Track and report on campaign performance, supporting A/B testing and optimization efforts

Required qualifications

• Bachelor's degree in Communications, Marketing, Journalism, Business, or related field
• Significant experience in marketing, digital advertising, or campaign management
• Hands-on experience with digital marketing channels, including paid media and email automation
• Strong organizational skills and experience coordinating with cross-functional teams
• Commitment to fostering an environment of respect and professionalism in diverse settings