Marketing Manager, Account Based Marketing

Job Summary

Seeking a full-time Marketing Manager, Account Based Marketing to execute high-touch, account-based activations and drive engagement through tailored campaigns, with the flexibility to work remotely or from New York, NY, or Atlanta, GA.

Key responsibilities

• Own end-to-end execution of 1:1 and 1:few ABM programs, including workshops, direct mail campaigns, and client experiences
• Collaborate with Sales and commercial leaders to align account priorities with coordinated Marketing activations
• Track program success measures and optimize campaigns based on data analysis and feedback

Required qualifications

• 3-5 years of B2B marketing experience, particularly in account-based marketing or demand generation
• Proven ability to manage multiple concurrent programs with attention to timelines, budgets, and quality
• Strong analytical skills and familiarity with CRM and marketing-automation tools, preferably HubSpot
• Excellent project management and communication skills with a high degree of ownership and resourcefulness
• Experience marketing to pharmaceutical, biotech, healthcare, or health-technology audiences is a plus