Marketing Manager III

Job Summary

To support a leading technology organization, the remote contract Marketing Manager III will focus on integrated demand generation, managing A/B testing initiatives, lifecycle marketing programs, and executing integrated campaigns while leveraging AI for enhanced operational efficiency.

Key responsibilities

• Build and manage an A/B testing roadmap to optimize conversion rates across various digital channels
• Develop lifecycle monetization programs in collaboration with channel strategists to enhance customer engagement and retention
• Oversee campaign planning and execution, coordinating with cross-functional teams to launch integrated marketing initiatives

Required qualifications

• 4-6 years of experience in demand generation, growth marketing, or integrated digital marketing
• Proven success in delivering integrated campaigns across web, email, and paid media channels
• Hands-on experience with A/B testing and lifecycle program development
• Experience managing creative agencies and coordinating cross-functional marketing teams
• Demonstrated ability to utilize AI and automation in marketing execution