Marketing Manager, LAC

Job Summary

To support market growth in Central America and the Caribbean, the remote Marketing Manager, LAC will develop and execute go-to-market and channel strategies, manage multiple projects, and collaborate with internal teams to exceed sales goals and enhance brand presence.

Key responsibilities

• Develop and implement go-to-market and channel activation plans to drive sell-out goals in both physical and eCommerce environments
• Execute the annual marketing plan and manage marketing campaigns, ensuring timely delivery and adherence to budget and quality standards
• Analyze product performance and market data to optimize pricing, inventory, and promotional strategies across various territories

Required qualifications

• Bachelor's Degree in Business, Marketing, or a related field preferred
• Minimum of 7 years of experience in go-to-market and channel marketing within Latin American markets
• Proven track record of driving measurable sell-out growth through retail, reseller, and eCommerce initiatives
• Experience managing multiple concurrent projects across various countries and teams
• Fluency in Spanish and English