Marketing Manager, Paid Social

Job Summary

Managing the planning, execution, and optimization of paid social and media programs, the full-time remote Marketing Manager, Paid Social will oversee campaigns across LinkedIn and Meta, coordinate third-party media initiatives, and collaborate with lifecycle and campaign managers to drive engagement and qualified demand.

Key Responsibilities

• Own day-to-day execution of paid social campaigns, including builds, QA, launches, and ongoing optimization
• Manage third-party media programs, coordinating campaign setup, partner communication, and asset delivery
• Monitor campaign performance and produce reporting, providing insights and recommendations for optimization

Required Qualifications

• 3-4 years of demand generation marketing experience with hands-on experience in paid social campaigns
• Bachelor's degree in marketing or a related field, or equivalent relevant experience
• Expert knowledge of Google and GA4 suite, with a strong understanding of keywords and landing page frameworks
• Experience building or coordinating landing pages and familiarity with tracking hygiene, including UTMs and conversion tracking
• Strong copywriting skills and the ability to learn and apply best practices for testing and improving landing pages