Marketing Operations Manager

Job Summary

To support a growing marketing function, the full-time remote Marketing Operations Manager will set the operations and analytics strategy, manage HubSpot as the marketing backbone, and ensure data integrity to connect marketing efforts to sales outcomes.

Key responsibilities

• Define the marketing operations and analytics roadmap, capturing and reporting on demand
• Lead HubSpot management, establishing standards for properties, lead scoring, and data governance
• Design and support processes that convert marketing demand into a sales pipeline, while measuring effectiveness over time

Required qualifications

• 5+ years in marketing operations or revenue operations, with 3+ years as a hands-on HubSpot administrator
• Experience building integrations between CRM and other business systems
• Working knowledge of GA4, tag management platforms, and ad platform conversion tracking
• Strong analytical skills with experience in SQL or advanced spreadsheet modeling and a BI tool
• Experience in B2B environments with long, multi-stakeholder sales cycles