Marketing Operations Manager

Job Summary

Owning and optimizing the systems and processes that drive marketing initiatives, the full-time remote Marketing Operations Manager will manage HubSpot administration, campaign operations, and data governance while collaborating with cross-functional teams to enhance operational efficiency and effectiveness.

Key responsibilities

• Serve as the primary owner and administrator of HubSpot, designing and optimizing marketing automation workflows and lead management processes
• Partner with various marketing stakeholders to operationalize campaigns and ensure proper tracking and measurement of marketing efforts
• Conduct data governance initiatives, maintaining database health and developing audience segmentation strategies to improve campaign performance

Required qualifications

• Bachelor's degree in marketing, business, communications, information systems, or a related field, or equivalent professional experience
• 4-6 years of experience in marketing operations, marketing automation, or a related discipline
• Hands-on experience administering HubSpot and managing marketing technology platforms
• Strong understanding of lead management, database governance, and marketing performance measurement
• Experience with project management systems such as Asana and demonstrated ability to use AI tools in marketing operations