Marketing Operations Manager

Job Summary

Data-driven and detail-oriented, the part-time contract Marketing Operations Manager will lead marketing systems and email programs, supporting digital and field marketing campaigns while building efficient lead flows remotely.

Key responsibilities

• Administer HubSpot workflows, lifecycle stages, lead scoring, and system integrations
• Manage end-to-end email marketing campaigns, including audience segmentation and performance testing
• Develop marketing attribution models and dashboards to track campaign influence on revenue

Required qualifications

• 3 to 5 years of experience in marketing operations, demand generation, or a related field
• Advanced proficiency in HubSpot and Salesforce, including reporting and CRM integrations
• Proven ability to build lead flows and accurately map them into Salesforce or similar CRMs
• Deep understanding of email marketing strategy and compliance guidelines like CAN-SPAM or GDPR
• Practical experience using artificial intelligence tools to enhance marketing efficiency